Meet Alana | The Founder

Meet Alana

Founder of FRANK AND LAZULI

FRANK AND LAZULI was born from a simple desire: to create beautiful natural perfumes that feel as nourishing as they smell.

My journey began during my first pregnancy, when I started paying closer attention to the ingredients in my home and beauty products. As I removed synthetic fragrances from my daily life, I discovered the world of botanical perfumery and became fascinated by the art of blending pure plant essences.

What started as a personal pursuit soon became a passion.

Inspired by ancient rituals, wild botanicals, golden hour light and the healing beauty of nature, I began creating fragrances that were more than perfume. I wanted each scent to become a moment of self-connection. A small daily ritual that invites presence, intention and joy.

Today, every FRANK AND LAZULI perfume oil is handcrafted in small batches and infused with natural botanicals, crystals and genuine 24k gold flakes. Each blend tells its own story, drawing inspiration from ancient pharaohs, Greek goddesses, sacred ceremonies and the natural world.

My hope is that every bottle becomes more than a fragrance in your collection.

A reminder to slow down.
To reconnect with yourself.
And to find beauty in the everyday.

With love,

Alana