Why I created FRANK AND LAZULI

WHY FRANK AND LAZULI EXISTS

FRANK AND LAZULI was created from a simple belief:
perfume should be more than something you wear.

It should be a ritual.

A moment in your day that brings you back to yourself.

For as long as I can remember, I’ve been drawn to crystals, sacred scents, and the quiet power of ritual.

During my first pregnancy, I became deeply aware of the ingredients in my everyday products and began removing synthetic fragrance from my life. In its place, I discovered the world of natural perfumery and began blending my own botanical oils.

What I couldn’t find was a perfume that felt both natural and beautiful enough to wear every day.

So I began creating my own.

FRANK AND LAZULI was born from this space between beauty and intention.

FRANK comes from frankincense, a grounding, sacred oil I return to in daily ritual.
LAZULI comes from lapis lazuli, a deep blue crystal symbolising wisdom, truth, and connection.

Together, they represent the essence of this brand:
earthy and ethereal, grounded and luminous.

Each perfume oil is handcrafted in small batches at our Perfume Bar on the Sunshine Coast of Australia using natural botanical ingredients, essential oils, and plant extracts.

Infused with crystals and finished with 24k gold flakes, each blend is designed as a sensory ritual rather than just a fragrance.

Free from synthetic fragrance.
Free from compromise.

These are not perfumes you simply wear.

They are moments of stillness.
A breath in the middle of your day.
A return to yourself.

When you apply your FRANK AND LAZULI perfume oil, I invite you to pause.

To breathe it in slowly.
To let it anchor you back into presence.
To turn something ordinary into something sacred.

With love,
Alana